Introduction
In the dynamic landscape of global business, AVIVA, a leading multinational insurance company, stands as a testament to the power of diversity and inclusion (D&I). Recognising early on that a diverse and inclusive workforce is not just a moral imperative but a business necessity, AVIVA has been at the forefront of D&I initiatives within the insurance sector. This case study provides a comprehensive analysis of AVIVA’s D&I journey, shedding light on the company’s strategic approach, the challenges they’ve encountered, and the innovative measures they’ve implemented to foster an inclusive culture. By exploring AVIVA’s commitment to D&I, we aim to understand how they’ve harnessed the power of diversity to drive their business forward, and how they’ve created a workplace where every individual feels valued, respected, and empowered to contribute their unique perspectives.
Table of Contents
Company Background
AVIVA is a multinational insurance company with its headquarters in London, United Kingdom. As one of the largest general insurers in the UK, it provides a wide range of insurance products, including car, home, travel, and business insurance. The company is also a leading provider of life insurance and pensions, offering various plans to help individuals and families secure their financial future.
AVIVA’s commitment to Diversity and Inclusion (D&I) is a significant part of its corporate culture. The company believes that a diverse workforce and an inclusive environment are essential for its success. This commitment is reflected in several initiatives that AVIVA has put in place.
Headquarters: London
CEO: Amanda Blanc (6 Jul 2020–)
Founded: 2000
Number of employees: 22,000 (2022)
Strategies
To achieve its diversity and inclusion goals, Aviva has implemented a number of strategies. These include:
- Building an inclusive culture: Aviva has focused on building an inclusive culture where all employees feel valued and respected. The company has implemented training programs on unconscious bias, inclusive leadership, and allyship to help employees better understand the experiences of their colleagues from diverse backgrounds.
- Implementing inclusive hiring practices: Aviva has implemented inclusive hiring practices to reduce bias in the hiring process. These practices include blind resume screening, structured interviews, and diverse interview panels.
- Providing development and career growth opportunities: Aviva has focused on providing development and career growth opportunities for employees from diverse backgrounds. The company offers a variety of development programs, mentorship programs, and career advancement opportunities to help employees from underrepresented groups advance their careers within the organisation.
- Investing in diverse suppliers: Aviva has committed to investing in diverse suppliers to support economic development and promote diversity and inclusion in its supply chain. The company has set a goal to spend £100 million with diverse suppliers by 2025.
By implementing these and other D&I initiatives, AVIVA aims to create a work environment where everyone feels valued and respected and has the opportunity to reach their full potential. This not only benefits the employees, but also contributes to the overall success of the company, as diverse teams are known to be more innovative and better at problem-solving.
Aviva’s diversity and inclusion goals focus on creating a workforce that reflects the diversity of its communities. The company’s goals include increasing representation of women, people of color, LGBTQ+ individuals, people with disabilities, and other underrepresented groups at all levels of the organisation.
Results
Aviva’s diversity and inclusion efforts have resulted in a more diverse and inclusive workforce. The company has made progress in increasing the representation of women, people of color, LGBTQ+ individuals, people with disabilities, and other underrepresented groups at all levels of the organisation.
In 2020, Aviva was recognised as one of the “Top 50 Employers for Women” by the Times in the UK. The company was also recognised by Stonewall as one of the best employers for LGBTQ+ inclusion in the UK.
In addition to its diversity and inclusion efforts, Aviva has been recognised for its sustainability initiatives. The company was named one of the “World’s Most Ethical Companies” by the Ethisphere Institute in 2020.
Conclusion
Aviva’s commitment to diversity and inclusion has helped the company build a more diverse and inclusive workforce and has positioned the company as a leader in the insurance industry on these important issues. Through its efforts to build an inclusive culture, implement inclusive hiring practices, provide development and career growth opportunities, and invest in diverse suppliers, Aviva has made significant progress in increasing the representation of underrepresented groups within its workforce and supply chain.
